SONIA ROBINSON
Former Mid-Market CEO &
Breast Cancer Survivor
President, BAILORGROUP
Sonia Robinson is a strategic advisor who helps high-performing entrepreneurs and leaders navigate complex seasons of growth, reinvention, and transition. Through the Build to Scale™ framework, she works with business owners to strengthen leadership, make confident decisions, and build businesses aligned with both performance and purpose.
BAILOR CERTIFIED™ COACH
COACHING OPTIONS
Build to Scale™ Cohorts
Collaborative group coaching programs where entrepreneurs work through the framework together while building strategy, structure, and momentum.
Private Coaching
Focused one-on-one sessions for founders seeking deeper strategic guidance and accountability.
Availability and program options may vary throughout the year.
SONIA'S GENIUS ZONE
LEADERSHIP THROUGH GROWTH, TRANSITION, PAUSE & REINVENTION
As an executive and operator, Sonia understands what it takes to lead through seasons of pressure, uncertainty, and change. Many business owners reach a point where what got them here is no longer enough to take them where they want to go.
Sonia works with leaders to navigate these pivotal moments with focus, confidence, and structure. Her coaching focuses on helping entrepreneurs make aligned decisions, strengthen leadership capacity, and move forward with intention; especially during seasons of expansion, pause, or reinvention.
ABOUT SONIA ROBINSON
Sonia Robinson is a former mid-market CEO and current President at BAILOR with deep experience guiding organizations and individuals through growth, change, and transformation.
As a breast cancer survivor, Sonia brings a unique perspective to leadership, helping entrepreneurs and executives navigate both business challenges and life transitions with resilience, focus, and purpose. Her real-world experience leading teams and organizations informs her coaching approach, allowing her to support clients not just strategically, but personally, as they navigate high-stakes decisions and evolving seasons.
Sonia Robinson is a BAILOR Certified™ Coach trained in the Build to Scale™ framework developed by BAILOR. She is passionate about helping leaders build businesses that are both successful and aligned with the life they want to lead.