Why BAILOR Certified™ Coaches
SMALL BUSINESS GROWTH COACHING USING THE BUILD TO SCALE™ FRAMEWORK
BAILOR Certified™ Coaches help entrepreneurs simplify operations, strengthen leadership, and scale sustainably using Build to Scale™, a structured framework for business growth.
Developed through years of real-world consulting, the framework addresses the most common points where small businesses stall during growth. Rather than offering disconnected advice, every BAILOR Certified™ coach operates within the same proven methodology built to help businesses simplify, align, and grow with structure.
Each coach completes the BAILOR Certification Academy and is equipped with the strategic tools, systems, and coaching structures used inside BAILOR's own business growth programs.
Our coaches work with entrepreneurs across industries to help them:
• Clarify growth strategy
• Strengthen operational systems
• Align marketing and sales
• Build leadership capacity
• Scale with structure and confidence
CHOOSE YOUR COACH
FIND THE RIGHT COACH FOR YOUR NEXT STAGE OF GROWTH
Each BAILOR Certified™ Coach brings their own experience, industry insight, and leadership perspective. Every coach is grounded in training of the same proven Build to Scale™ framework. From 18 months of due diligence, built on The BAILOR Method™ of scaling mid-market companies. Designed specifically for small businesses below $10M in annual revenue.
Explore our founding BAILOR Certified™ Coaches below to learn more about their background, approach, and coaching availability. CHEERS to Growth!
SONYA BAILOR
Founder of The BAILOR Method™, architect of the Build to Scale™ framework, and CEO of BAILOR, Sonya draws on years of consulting and scaling work with complex organizations to design operator-level, battle-tested playbooks for growth. A member of the Forbes Coaches Council. Known as “The Growth Godmother.”
Explore Coaching With Directly Sonya Bailor
MELISSA CHAVEZ
Founder of a successful promotional products firm, Melissa brings real operator experience from building and scaling Mac Global Promotions®. Melissa is a strategic CMO‑level thinker who turns cluttered, overwhelmed business into a focused brand engine, clarifying your positioning, tightening systems. She helps you lead with pride, confidence, and profitablility.
Explore Coaching With Melissa Chavez
SONIA ROBINSON
A former mid‑market CEO, breast cancer survivor, and President of BAILOR, Sonia specializes in high‑performing women and leaders navigating intense seasons of growth, pause, and/or reinvention. Drawing on deep experience in organizational design, leadership development, and public relations, she helps leaders align strategy, teams, and messaging so they can lead with steadiness, emotional control, and renewed purpose in business and life.
Explore Coaching With Sonia Robinson
JESSICA BARNES
Owner of VOUS Salon Retreat, built from day one on the BAILOR Method™, showing small business statistics-breaking proof. Jessica is a seasoned industry expert who has built and led a high‑touch service business. She helps translate growth struggles, team bottlenecks, and burnout into clear strategies for sustainable success with empathy. She brings a 'know your numbers' mentality for success.
Explore Coaching With Jessica Barnes
RACHEL BROWN
Founder of RB Interiors, Rachel has lived the full arc of building, scaling, and strategically scaling back. She’s skilled at navigating “decision overwhelm.” She helps knowing how to make the right decisions earlier so business moves faster, margins increase, and the owner leads with resilience, clarity, and peace-of-mind.
Explore Coaching With Rachel Brown
RON CASTO
With three decades of building and selling enterprise‑level software, running CIMSgts, Ron is an operator who knows how to turn technical processes into efficient workflows. He bring organizational expertise to business leaders who need structure. Ron translates his 30‑years of wisdom into improved workflows, systems, and pipelines that scale without chaos.
Explore Coaching With Ron Casto
SUCCESS STORY | COACHING
What I have seen over the last six months is a continued uptick in my business… for me, that tells me I need to keep reinvesting. And that’s what I have done. I’ve continued to reinvest, not just in the Bailor group method, but in other opportunities that they have for growth, because what I have seen is the proof is in the results.
JENNIFER 'JEN' STANFORD | CEO, EMERGENT PERFORMANCE SOLUTIONS
HOW COACHING WORKS
Coaching with a BAILOR Certified™ Coach typically happens through structured programs designed to support consistent progress and accountability.
Common engagement formats include:
GROUP COACHING COHORTS
Collaborative sessions with a group of business owners working through the Build to Scale™ framework together.
PRIVATE COACHING
One-on-one strategic support for founders and leadership teams navigating growth decisions.
STRATEGIC INTENSIVES
Focused working sessions designed to solve specific operational or growth challenges.
BUSINESS COACHING FOR SMALL BUSINESS GROWTH
BUILT ON THE BUILD TO SCALE™ FRAMEWORK
BAILOR Certified™ Coaches work with entrepreneurs across industries to strengthen leadership, improve operations, and build businesses designed to scale. All BAILOR Certified™ Coaches deliver coaching through the Build to Scale™ framework, a structured system designed to help businesses grow intentionally instead of reactively.
The framework focuses on the core areas that determine whether a business can truly scale:
• Vision & strategic clarity
• Market positioning
• Sales & marketing alignment
• Operational systems
• Leadership development
• Long-term scalability
Rather than chasing tactics, the framework builds the foundation required for sustainable growth.
IT'S TIME TO BUILD YOUR SMALL BUSINESS TO THE NEXT LEVEL
#TeamBAILOR is standing by to help find the right coaching cohort and coach to that's the right fit for your unique needs. We are excited to find out more about you and your company. And CHEERS to growth! This is the solution you'll wish you had years ago.
SUCCESS STORY | BAILOR CERTIFIED™ COACH
I was researching coaching platforms. So I looked at Maxwell, I looked at Strategic Coach and a number of others, and they all just fell flat. None of them really aligned with who I am as a human and what I wanted to accomplish through a coaching program, but what I heard from Sonya Bailor really piqued my interest, so I came on board as a founding coach like all of you, and started with the training
SONIA ROBINSON | Founding BAILOR Certified™ Coach
BECOME A BAILOR CERTIFIED™ COACH
The BAILOR Certified™ Coach program is designed for experienced leaders, consultants, and entrepreneurs who want to build or expand a coaching practice using a proven business growth framework.
Through the BAILOR Coach Academy, participants receive:
• Certification in the Build to Scale™ coaching methodology
• Training in cohort-based coaching delivery
• Access to proven frameworks, tools, and curriculum
• Brand assets and operational infrastructure
• Ongoing community and collaboration with other coaches
The program is designed to support coaches in building a meaningful, scalable coaching business while delivering real impact for business owners.